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Expanding their relationship from being server-side platform (SSP) partners to collaboration across data and identity, LiveIntent and Xandr are bringing new dat. ....
More shoppers are venturing out, be it to restaurants, stores, or venues, but the renewed focus on email isn t going away just because the COVID-19 pandemic focus is lessening. Here s what brands need to know about engaging email for 2021. ....
Expert: How a newsletter could change your business As merchants and brands turned to digital ads to engage consumers stuck at home during the pandemic, an old favorite became new again: the newsletter. After years of neglect, many brands dusted off those old email strategies with the hope of engaging customers. Kristina: What is the current draw to newsletters? Nick Dujnic, VP of Marketing, LiveIntent: Publishers and other players are flocking to email newsletters because of the versatility and value that the email address provided them. For publishers, newsletters are highly engaged media. Consumers opt-in to receive it, and they make a conscious decision to open and read it. And while newsletters have always been highly effective at driving readers to a publisher s webpage, they are discovering that the newsletter itself can generate high CPMs and incremental ad revenue. Why? Because the reader has logged-in using their email address. When readers are logged-in ....