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The 618 shopping festival in China has officially launched, with major e-commerce platforms such as Tmall, Pinduoduo and JD.com offering massive discounts and promotion. Sales of 59 brands surpassed 100 million yuan ($13.81 million), with 376 products reaching sales of more than 10 million yuan on Tmall within just four hours of the start of the event on the platform on Monday evening.

Wu chaomingLiu dingdingResearch instituteMinistry of commerceNational developmentReform commissionEast chinaJiangsu provinceGlobal timesChasing research institute