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Qualtrics Valued at $22.8B, Bloomreach Acquires Exponea & More News


Turns out, it pays to offer to software on customer insights and digital customer experience.
As for Qualtrics, the IPO was expected. SAP, which acquired Qualtrics in 2018 for $8 billion, announced Qualtrics would go public back in July. Qualtrics had initially planned to offer shares between $20 and $24 but closed on Thursday, Jan. 28, at $45.50. It raised $1.55 billion.
In today’s hyper-connected world where all it takes to switch jobs or service providers is a few simple clicks, the experiences companies provide will determine whether they succeed or fail, said Ryan Smith, Qualtrics founder and executive chairman, and Zig Serafin, CEO, in a joint statement. ....

Alex Atzberger , Benjamin Johnston , Ryan Smith , Randy Zimmerman , Salesforce Pardot , Shashank Kulkarni , Linkedin Marketing Solutions , Sterling National Bank , Zig Serafin , Experience Management , Digital Experience Platform , Sixth Street Growth , Customer Data Platform , Co Founder Raj De Datta , Google Digital News Initiative Funded , Artificial Intelligence , Machine Learning , Epi Episerver , Optimizely Web , Episerver Content , Acquires Flow , Khoros Bot , With Flow , Boathouse Capital , United Kingdom Based Presentify , Post Lands ,

CMO's top 8 martech stories for the week - 28 January 2021


CMO s top 8 martech stories for the week - 28 January 2021
All the latest martech, customer and adtech news from Litmus, Algonomy, Bloomreach and Exponea, Acquia, AdQuick, Pega, Lotame and Comscore.
Litmus releases suite of updates
Email marketing outfit, Litmus, has announced a suite of updates for its platform that include enhanced integrations with Salesforce Pardot, SparkPost to enhance seamless workflows for pre-send email testing, Litmus Builder upgrades for custom code templates and snippets and support for animated GIFs.
Litmus Extension support for Pardot is aimed at further streamlining email production workflow, eliminating the need to switch between multiple applications and simplifying email testing process. Updated and streamlined integration with SparkPost helps to test emails more efficiently, updates to Litmus Builder will help create emails faster by reusing code modules, navigating code and inserting images, and reviewing GIF content can be done ....

Kerim Akgonul , Salesforce Pardot , Trans Union , Pega Customer Service , Manthan Software , Litmus Builder , Sixth Street Growth , Acquia Digital , Acquia Digital Commerce , Acquia Open Digital Experience Platform , Digital Commerce , Advance Local , Lotame Panorama , Predictive Audiences , Digital Marketing , Digital Advertising , Marketing Technology , டிரான்ஸ் தொழிற்சங்கம் , பெக வாடிக்கையாளர் சேவை , மந்தன் மென்பொருள் , லிட்மஸ் பில்டர் , ஆறாவது தெரு வளர்ச்சி , டிஜிட்டல் வர்த்தகம் , ப்ரிடிக்டிவ் பார்வையாளர்கள் , டிஜிட்டல் சந்தைப்படுத்தல் , சந்தைப்படுத்தல் தொழில்நுட்பம் ,