One consumer said he paid £4.50 for a 350g version of the product before Christmas, which the company no longer stocks on its shelves, meaning buyers are paying more for less.
Toothpaste, coffee, biscuits and butter among Which? list of items suffering shrinkflation kentonline.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kentonline.co.uk Daily Mail and Mail on Sunday newspapers.
An investigation by the consumer group Which? has found that a large number of popular brands have been hit by this sneaky - but not illegal - form of inflation