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Digital audio is making noise for advertisers in 2021

Digital audio is making noise for advertisers in 2021
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Opinion: Local Radio Set to Become Louder in 2021

Opinion: Local Radio Set to Become Louder in 2021
January 29, 2021
Pictured: Peter Smyth, CEO of IRS+
The power of local radio was clearly evident during the lockdowns of 2020 and this is only going to increase during 2021, writes Peter Smyth.
It’s a simple fact that we will not be going back to what was our previous “normal” because new patterns of consumer behaviour and spending are embedded and here to say.
We will see this play out further in 2021. Media consumption will continue to change, “fake news” will fade while facts and trusted reporting will re-assert themselves. For brands, being connected to communities in lockdown and beyond will be vital – throughout the economy, if 2020 was about surviving, 2021 is about thriving. ....

Peter Smyth , Redc Research , Amarach Research , Listen Up Ireland , Online Radio , Demand Music , பீட்டர் ஸ்மித் , கேளுங்கள் மேலே ஐயர்ல்யாஂட் , நிகழ்நிலை வானொலி , தேவை இசை ,