Lisbeth A. Lyons
Lisbeth Lyons is Vice President, Government & Political Affairs, PRINTING United Alliance, the largest, most comprehensive graphic arts trade association in the country. With more than 20 years of experience representing the voice of business on Capitol Hill, Lisbeth advocates for public policies that protect and advance the economic future of the printing and packaging industry. She oversees PRINTING United Alliance’s legislative, political, and grassroots advocacy initiatives, and has served in executive leadership of multiple successful advocacy campaigns, such as Coalition for Paper Options, Coalition for a 21
st Century Postal Service, and Stop Tariffs on Printers & Publishers Coalition.
The fog hangs especially heavy over attempts to forecast what the commercial printing industry will see in terms of economic, regulatory, legislative, and postal trends in 2021. This time around, past isn’t prologue: it’s mostly an index of what not to count on as our industry tries to come back as nearly as it can to the normalcy of pre-pandemic days.
COVID-19 and, to a different extent, the 2020 presidential and congressional elections were the main developments that set the industry on the new path it will follow in 2021 and beyond.
Marcia Kinter, VP of government and regulatory affairs, PRINTING United Alliance, says she expects to see “COVID, COVID, everything COVID” keynoting efforts to update workplace safety rules in the new administration’s first 100 days.