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Advancing Global Health Equity & Harmonization

Join us for the first annual Cure4Cancer conference focused on advancing global health equity and harmonization. ....

Qing Zhou , United States , Jing Qian , New South Wales , Long Wu , Terri Conneran , Orville Schell , Lisag Stuart , Greg Simon , Johns Hopkins , Lillian Leigh , Isabel Mestres , Johnv Oyler , Otis Brawley , Debra Eisenman , Sebastian Mondaca , David Fredrickson , Aminu Umar Sadiq , Susang Komen , Tolulope Adewole , Bob Li , Stephen Clarke , Adedayo Joseph , Lisa Dangelis , Luis Diaz Jr , Helen Wheeler ,

Dartmouth-led Study Finds Overemphasis on Toy Giveaways in TV Ads Unfairly Promotes Fast-Food to Children

A new Dartmouth-led study, published this week in the journal
Pediatrics, has found that the disproportionate use of premiums within child-targeted TV advertising for children’s fast-food meals is deceptive. The researchers examined thousands of advertisements from 11 fast-food restaurants, but one company McDonald’s accounted for nearly all the airtime and, as a result, the findings.
The researchers report that these ads often overemphasize premiums such as toy giveaways and games relative to the primary product being sold, the fast food itself. This marketing practice violates the industry’s own guidelines put in place to ensure that the use of premiums in ads is not deceptive or unfair as young children lack the cognitive ability to understand advertising. ....

United States , Lisag Stuart , Alec Eschholz , Jennifer Emond , Mark Gottlieb , James Sargent , Vincent Chang , Geisel School Of Medicine At Dartmouth , Better Business Bureau , Cartoon Network , National Institute Of Health , C Everett Koop Institute At Dartmouth College , Northeastern University School Of Law , C Everett Koop Institute At Dartmouth , National Programs , Geisel School Of Medicine , Dartmouth Geisel School Of Medicine , Geisel School , Happy Meals , Advertising Review Unit , Koop Institute , Pediatric Oncology , Northeastern University School , Dartmouth College , National Institute , ஒன்றுபட்டது மாநிலங்களில் ,