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How to Make a Monster Trailer... and empower it with Social Weirdness with Liquid Crimson | Business News

Lauran Carter, head of comms at Liquid Crimson
Games are inherently interactive experiences, but practically every first look for a potential player is a video trailer. While content around the game, such as developer diaries and influencer campaigns, can be essential in explaining a title’s USPs.
Liquid Crimson has been creating just such content for over eight years, with the team’s experience stretching back over two decades. Which all came in handy when 2020 stating throwing curveballs.
2020 was a year like no other, how did the pandemic affect the studio’s output…
One of the few good things (from the games industry’s point-of-view) about lockdown was that people needed to be entertained more than ever, so both die-hard and casual players were picking up their controllers in their droves. This meant that we were called upon by many games studios to announce and tease their games, as well as produce developer video diaries to keep their audiences ent ....

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