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Two years after acquiring Marketo, the B2B marketing automation platform is fully integrated into Adobe s product architecture and continues to evolve
(© James Thew - Fotolia.com)
When Adobe acquired Marketo in late 2018, there was likely plenty of speculation about where the marketing automation platform was headed. Marketo customers didn t need to wait long to find out as Adobe integrated Marketo with its digital experience platform in a number of ways. It s been a little over two years now since the acquisition, and Adobe provided some insights into where Marketo Engage is headed at the 2021 Adobe Summit, including more integrations with Adobe products. ....

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