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This book systematically provides a theoretical and empirical analysis of the behavior of firms in this fast-moving industry

United kingdomLorena ruiz fernIrene garcLaura riendaLindsey drylie careyGlasgow caledonian universityEuropean commissionConsultant for the portuguese chamberEvents at glasgow caledonian universityUniversity of alicanteSenior lecturerFamily business reviewManagement decisionFashion marketingDrylie careyMarketing director