The Corea Image Communication Institute (CICI) showcased the beauty of Korean tradition and craftsmanship through an event at the flagship store of traditional luxury handicraft brand Cheyul in Garosugil, Gangnam District, Tuesday evening.
Setting up more cultural centers overseas is one way South Korea can bolster its international presence, an effort that requires backing from a centralized leadership, according to the director of the Italian Cultural Institute of Seoul. Italy runs about 90 cultural centers around the world, a little more than twice the number South Korea operates. Such centers are “communication lines,” Michela Linda Mag.