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Limca enters sports hydration category with new variant; Unveils #RukkMat campaign with Neeraj Chopra

New Delhi [India], August 23 (ANI/BusinessWire India): Coca-Cola India has announced the first-ever brand extension for its homegrown brand Limca into the hydrating sports drinks category with Limca Sportz ....

New Delhi , Tamil Nadu , Andhra Pradesh Telangana , Tu Rukkmatt , Karthik Subramanian , Neeraj Chopra , Limca Sportz , Cola Company , Businesswire India , Coca Cola India , Limca Sportz , Coca Cola Company , Tea Category , Southwest Asia , Ritu Sharda , Chief Creative Officer , Ews India ,

Bring back The Zing Thing, Coca-Cola

Why on earth did Coca-Cola kill off Gold Spot? That must be the question haunting Atlanta, Georgia, the headquarters of Coca-Cola, after looking at its brand sales numbers for FY21 in India ....

United States , Coca Cola , Gold Spot , Carbonated Soft Drink , Thums Up , Parle Agro ,

Detailed text transcripts for TV channel - DW - 20171230:03:11:00

Move a quantity we could buy lower quality but we don t do that because quality is very important to us so we said that first we ll remove some recipes and certain spices from the market or to give a sort of. define limca likes looking for alternatives since his childhood in tanzania he s been fascinated with exotic spices and once wanted to become a cook. even though he chose to work in the media industry he continued to experiment with spice mixtures amid rapid growth he can no longer do everything himself three. i really did make the first one hundred mixtures myself but now we depend on our employees who are very good at this but i still allow myself to taste every spice which definitely causes some irritation. of myself to act. on average one hundred grams of spice costs six to seven euro s certainly not a bargain but the link is want to distance themselves from mass produced products ....

Media Industry , Spice Mixtures , One Hundred ,