Kia Hires ex-Benz, BMW Designers for Europe, China Centers koreabizwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from koreabizwire.com Daily Mail and Mail on Sunday newspapers.
Kia Corp. on Tuesday announced it has appointed two former designers from Mercedes-Benz and BMW to head its design centers in Europe and China, respectively. Oliver Samson, previously with Mercedes-Benz, and Lim Seung-mo, formerly of BMW, will take on their new roles as head of the Kia Design Center Europe and head of the Kia Design Center China, respectively, on April 1. Samson and Lim will report to Karim Habib, ex.
BMW 4 Series Coupe seeks distinguished presence
Posted : 2021-02-03 15:58
By Nam Hyun-woo
INCHEON ― The new BMW 4 Series has arrived on the Korean market, sporting a distinctive look appealing to BMW fans here looking for something different.
The 4 Series has long been considered a sportier version of the 3 Series sedan, but it failed to receive the same popularity as its sibling, as it looked almost the same but was more expensive.
While launching the new generation 4 Series, BMW stressed that it focused on distinguishing the two-door coupe from the 3 Series. The 4 Series is no longer a coupe version of the 3 Series sedan, a BMW Korea official said during the launch event on Yeongjong Island, Incheon, Wednesday. It will be the iconic model of BMW s sports coupe lineup.