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KUALA LUMPUR: Spritzer Bhd, Malaysia’s largest bottled water producer by capacity and market share, is expanding its export income base, a move deemed pivotal to grow its revenue amid costlier production inputs which have hurt the company’s bottom line. Managing director Lim Kok Boon said Spritzer, which had more than doubled its production capacity to 360 million litres from 150 million litres annually over the past one year, would now be able to grow sales in the company’s existing markets, which include Singapore, Hong Kong, Japan, Australia and the Middle East. “The thing to do now is to focus on our business and our market. Now that we have a larger product range and higher capacity, we need to grow our revenue. “We are going abroad because we have good quality products,” Lim said in a telephone interview. However, he declined to specify any export contribution targets for Spritzer which commands about 30% of the Malaysian bottled water market. Apart from overseas ex ....
Spritzer has clear five-year business plan to stay competitive thestar.com.my - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thestar.com.my Daily Mail and Mail on Sunday newspapers.