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Manulife defends title, CMO and Marketing Innovator of the year crowned at MEA 2020


Manulife defends title, CMO and Marketing Innovator of the year crowned at MEA 2020
Details
11 December 2020
Manulife Singapore claimed the coveted Marketer of the Year crown for the second year running at the Marketing Excellence Awards 2020 with four gold, six silver and five bronze trophies.
The financial services brand pulled off the impressive feat with help of three strong campaigns. Both “Reimagining Ancient Tragedies,” and “Life Goes On: Sneaker Drop” were highly received by the awards jury, but it was their campaign “#Unbroken” that stole the show with six wins, including golds for Excellence in Digital Marketing, Excellence in Performance Marketing, and Excellence in Programmatic Marketing. ....

Geoff Kelly , Marketing Communications , Standard Chartered Bank Emma Sheller , Cola Company Singapore , Manulife Singapore , Marketing Excellence Awards , Ancient Tragedies , Digital Marketing , Performance Marketing , Marketing Innovator , Coca Cola Company , Coca Cola Galactic , Customer Engagement , Marketing Innovation , Lim Kean Yew , Fresh Start , Last Sandwich Generation , Standard Chartered Bank , Marcus Chew , Excellence Awards , ஜியோஃப் கெல்லி , சிட்டி வங்கி , சந்தைப்படுத்தல் தகவல்தொடர்புகள் , தரநிலை பட்டய வங்கி எம்மா ஷெல்லர் , கோலா நிறுவனம் சிங்கப்பூர் , மனுளிபே சிங்கப்பூர் ,

The Coca-Cola Company scores Designed in Singapore Award in Beverage category


The crossover between a lightsaber and Coca-Cola bottle was a phenomenal hit.
The Coca-Cola Company sealed a sponsorship deal with Disney for the final installment of the Star Wars franchise’s sequels in 2019, eventually giving birth to the iconic lighted Star Wars: The Rise of Skywalker Coca-Cola No Sugar bottles, a fresh and creative take that combined the Star Wars universe’s most famous artifact the lightsaber with the Coke bottle.
A cultural cross-over between the two ‘universes,’ the lighted Star Wars: The Rise of Skywalker Coca-Cola No Sugar bottle featured a revised version of the global packaging and the lightsabers to the franchise’s main characters on the labels. ....

James Quincey , Kathleen Kennedy , Marketing Communications , Cola Company , Coca Cola Company , Star Wars , Skywalker Coca Cola No Sugar , Lim Kean Yew , Integrated Marketing Communications Director , Singapore Award , க்யாத்லீந் கெந்நெடீ , சந்தைப்படுத்தல் தகவல்தொடர்புகள் , கோலா நிறுவனம் , கோகோ கோலா நிறுவனம் , நட்சத்திரம் போர்கள் , சிகயுவாழ்கெர் கோகோ கோலா இல்லை சர்க்கரை , லிம் கீந் யூ , ஒருங்கிணைந்த சந்தைப்படுத்தல் தகவல்தொடர்புகள் இயக்குனர் , சிங்கப்பூர் விருது ,