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Sprite Cools Heated Heads in Gaming By Turning Anger to LaughterKUALA LUMPUR, MALAYSIA - Media OutReach - 17 November 2023 - In a world that is incessantly tense, Sprite. ....
Manulife defends title, CMO and Marketing Innovator of the year crowned at MEA 2020 Details 11 December 2020 Manulife Singapore claimed the coveted Marketer of the Year crown for the second year running at the Marketing Excellence Awards 2020 with four gold, six silver and five bronze trophies. The financial services brand pulled off the impressive feat with help of three strong campaigns. Both “Reimagining Ancient Tragedies,” and “Life Goes On: Sneaker Drop” were highly received by the awards jury, but it was their campaign “#Unbroken” that stole the show with six wins, including golds for Excellence in Digital Marketing, Excellence in Performance Marketing, and Excellence in Programmatic Marketing. ....
The crossover between a lightsaber and Coca-Cola bottle was a phenomenal hit. The Coca-Cola Company sealed a sponsorship deal with Disney for the final installment of the Star Wars franchise’s sequels in 2019, eventually giving birth to the iconic lighted Star Wars: The Rise of Skywalker Coca-Cola No Sugar bottles, a fresh and creative take that combined the Star Wars universe’s most famous artifact the lightsaber with the Coke bottle. A cultural cross-over between the two ‘universes,’ the lighted Star Wars: The Rise of Skywalker Coca-Cola No Sugar bottle featured a revised version of the global packaging and the lightsabers to the franchise’s main characters on the labels. ....