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The Drum | Bose No Longer Wants To Be A Product-first Brand And Is Rooting Itself In Culture Instead

Bose hired its first chief marketing officer in former Under Armour and Disney exec Jim Mollica. He reveals the plan he's put in place to shift focus away from product and engineering. ....

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Bose CEO Lila Snyder on Amplifying Female Music Producers: Podcast

Bose CEO Lila Snyder oversees the company’s consumer electronics, automotive and related businesses and leads a global staff of 6,000. ....

United States , Massachusetts Institute Of Technology , Amar Bose , Lila Synder , Lila Snyder , Bose Corporation , University Of Miami , Massachusetts Institute , Pink Pantheress , Strictly Businesspodcast ,