Booktv Monthly Program with bestselling author naomi klein. Her books on economics and Public Policy include no logo, the shock doctrine and the recently published on fire, the case for the Green New Deal. Thanks for joining us in our studios in new york on booktv. We are in midtown manhattan were branding and marketing is a big business. Let me begin with your first book. What did you learn about nike, microsoft, starbucks . Guest its great to be with you and have this time. It came out at the very beginning of 2000, so almost exactly 20yearsold. I was researching it for years before that. It was a period a lot was changing in the corporate world and you had the first kind of fullblown lifestyle brand which is an idea that we all take for granted now but these were companiesco that for the first time were declaring that their Business Model wasnt to sell products but so ideas and the lifestyle of belonging that they could then extend into kind of selfimposed branded cocoons and they c
Whether it was betrayal or a banal misunderstanding , Iryna Ivanova caused the article in nordensgang to appear under the headline ukraine is ready to cede territory in exchange for nato membership, these words belong to the head of hanseks staff, jensens wall, which he spoke at the annual Political Forum in norway, the article not only shook the world media, but also caused a sharp reaction from the ukrainian side. Nsdc secretary Oleksiy Danilov called jensens words a strange throw , the ministry of Foreign Affairs also counted the conscious or unconscious participation nato officials, in forming a narrative about the possibility of ukraine giving up its territories, plays into the hands of russia, the quote of a nato official was indeed picked up by russian propagandists, but jensen played along with them by accident ukrainian political scientist Oleksiy Buryachenko believes that this case with the alliance official is rather an example for public communication techniques, what shoul
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