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higher, growth rates of under 2%, the economy is really struggling. what he seems to be trying to do at this point in terms of his brand promise is i ve been miserable, but the republicans are going to be horrible. that s not a choice that the american people are going to be looking fondly at. i want to step in the way back time machine and look at the catchy ad for dwight d. eisenhower in 1952. you like ike i like ike everybody likes ike hang out the banner we ll take ike to washington we don t want john or dean or harry let s get in step with the guy that s hep get in step with ike i like ike became rather iconic. but short of having a name that rhymes with like what makes a successful slogan? in that particular situation, it was hard not to like ike. he led the invasion of normandy