Members of the public will be able to Ask Companies to delete information collected, or posted on online and firms found in breach of the rules will be hit with much largerfines. Rory cellan jones reports. Your data, a valuable resource flowing around the world giving companies and governments all sorts of intimate details about how you live your life. Now a new law is supposed to give us all more control. The law reform is an opportunity to keep up with the change in technology. Companies will have more accountability and consumers are going to have more control. The new law includes a right to be forgotten, making it easier to find out what Data Companies hold on you and get it erased. There will be an end to tick boxes on websites which often seek consumers handing over data by default. And the Data Watchdog will be able to Fine Companies up to £70 million, or 4 of their global turnover. The new law is almost entirely based on a major new European Data protection regulation that co