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Ami Colé's No-Makeup-Makeup for Melanin-Rich Skin Is Finally Here


Ami Colé s No-Makeup-Makeup for Melanin-Rich Skin Is Finally Here
ELLE
2 hrs ago
© Courtesy
Founded by Glossier veteran Diarrha N’Diaye.
If you ve followed Glossier veteran Diarrha N’Diaye s Instagram account @ByAmiCole in the past year, you ve witnessed all the process of creating a beauty brand from scratch. As she explained in The Process highlight reel on her page, I am not in the business of creating more things. My goal is [to] create better things. So she turned the Instagram account into her very own virtual focus group, requesting input on everything from packaging to logos in between a feed chock-full of melanated beauties. Because I ve spent too many years and Sephora visits having to explain my skin, she adds. Today, N Diaye will launch Ami Colé, her answer to the beauty industry s questionable history with Black skin. ....

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