On Monday, April 22nd, Earth Day, LG Electronics’ North American Innovation Campus hosted the Life’s Good Earth Day Community Fair to showcase LG’s commitment t
Mumbai: LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points. In the company’s new brand communication guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved
REBRANDING EXERCISES: The South Korean consumer electronics giant has added a new colour, typeface and digital expressiveness to its brand collaterals.
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