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Detailed text transcripts for TV channel - MSNBC - 20121209:12:44:00

Inspired fashions. several names kept coming up. one was marilyn monroe. another was bettie page. she was scandalous, she was edgy. i m think, okay, that s las vegas. tatiana behind manufacturing the 1950s era clothes hadn t even heard of bettie page. we found a lot of information about the pictures and i really fall in love and that was a perfect name. bettie s name was made famous by hugh hefner and she stopped modeling and went into a life of obscurity and died in 2008. since then, she introduced him to a property lawyer and cmd in indianapolis, indiana. mark is responsible for licensing thousands of products bearing bettie s name and ....

Bettie Page , Las Vegas , Inspired Fashions , Marilyn Monroe , Hugh Hefner , Licensing Thousands , Property Lawyer ,

Detailed text transcripts for TV channel - MSNBC - 20110702:09:39:00

Mark is responsible for licensing thousands of products bearing betty s name and likeness worth several million dollars in revenue a year. when you re dealing with a james dean, a bettie paige, someone of that stature that s remembered and adored for generation after generation, you re able to establish trademark protection. we ve developed her into a brand. and a name bettie paige is trademarked and it s valuable. for jan and tatyana, branding their clothing line after the fact, was a new twist in their quickly evolving business plan. i inquired through the bettypage.com website with cmg worldwide as to whether or not that name would be available to open a retail store? almost instantly got back an email directly from mark rossler saying, yes, we would be interested. so we sat down. we talked and inside of ten minutes we got a deal. ....

Bettie Paige , James Dean , Mark Rossler , Licensing Thousands , Trademark Protection , Business Plan , Clothing Line , Cmg Worldwide , Retail Store ,