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Cashing in on COVID: 'Reward spending' post-lockdown represents a big opportunity for brands

Cashing in on COVID: 'Reward spending' post-lockdown represents a big opportunity for brands
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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The Christmas of me

The Christmas of me
Behavioural science expert Dan Monheit, co-founder of creative agency Hardhat writes that thanks to a hell of a year, Christmas has come early, as Aussies look to treat themselves before Boxing Day.
December 17, 2020 9:54
by DAN MONHEIT
Typically, Christmas has been the season of getting your give on. By the time 25 December rolls around, we’ve all spent days, weeks or months, ploughing time, energy and emotion into finding the perfect gift for everyone else. This year, however, after months of deprivation and drudgery, we’ve seen a subtle psychological shift known as the Licensing Effect, come into play earlier than usual. ....

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DW Tomorrow Today September 21, 2019 03:38:00

Healthy food for lunch you could have a relapse in the evening psychologists call this the licensing effect you could also call it fooling yourself when it comes to eating were easier to read than one might think. but how do we read khaled s. this significance of colors varies between cultures in many western societies death and sorrow are indicated by the color black. in bali in indonesia it s white. and white in mexico it s yellow and other bright hues but what effect 2 colors have on the human psyche . colors captivate us they stimulate and about emotions. there are many beliefs about the specific ....

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