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Simplicity was the keynote. so his name was on the ribbon with which the bottle itself was tied. no one else had done it that way before. and then the fragrance caught on. it became a seller. largest american designer fragrance. the stores couldn t get it fast enough. it was ballistic. you get into a taxi in new york, and the taxi driver would say, oh, you smell good, you re wearing halston. once it started to go, everything started to go. i began a very large license program. we were the first american designer to really do this heavy. we have two fragrances for men. we have an entire cosmetic line. my name is halston. i m halston. you ve got luggage, you ve got ....