PRIME is a phenomenon. The brand has risen to become a major player in the sports drink category and is generating hundreds of millions of dollars in revenue. What makes it so special? The hosts unpacked PRIME’s appeal and remarkable success. They also highlighted a viral Doritos-flavored spirit, key details to include in investor pitches and a new Girl Scout cookie-inspired snack.
In the midst of our Winter 2023 events, the hosts highlighted the brands that triumphed in the NOSH Pitch Slam along with BevNET’s Cocktail Showdown and New Beverage Showdown. They also spoke about the palpable energy and enthusiasm at the events and why a new generation of THC-infused beverages indicates a promising future for cannabis drinks.