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Modernity vs heritage: How Levi Strauss & Co continues to stay relevant 170 years on

A well-fitted pair of jeans is a wardrobe staple and thankfully, Levi’s has us covered and has had us covered for decades. A heritage brand in every sense with a history of 170 years, Levi’s has undoubtedly set a standard for how brands can adapt to the times and remain relevant no matter its ....

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Levi's Expands Stony Creek Plant-Based Dye Partnership in Fashion for Good

During its quest for achieving greater sustainability in denim, industry pioneer <strong>Levi Strauss &amp; Co.</strong> has expanded its work in plant-based, pre-reduced indigo development as it continues its efforts with <strong>Stony Creek Colors</strong> and reported progress from its recent partnership with <strong>Fashion for Good</strong>. ....

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