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In Mexico, Print Sales Slumped but Online Sales Soared in 2020 By Ed Nawotka | Feb 26, 2021 The book market in Mexico, like others around the world, has been hit hard by the Covid-19 pandemic, with unit sales of print books dropping 23.5% last year compared to 2019, according to Nielsen BookScan Mexico. Home-bound readers there have gravitated toward self-help books. The #1 print book in January is The Negotiator, a guide to negotiation by Arturo Elías Ayub, a Mexican telecom executive, while the #2 spot is held by Sofia Macias, a popular social media financial advisor. The third spot is taken by Lety Sahagún and Ashley Frangie, who host a popular podcast. ....