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Fancy founder returns with $1000-per-month luxury shopping startup, Long Story Short

A new luxury goods e-commerce startup dubbed Long Story Short has a provocative concept: it's $1,000 per month to join for the privilege of shopping its curated collection. Shocking as that sounds, founder Joseph Einhorn believes he understands this sliver of the e-commerce market, and why many online luxury ventures to date have failed to work. The founder, known best for his 2010s e-commerce site The Fancy, an upscale shoppable Pinterest rival, says high-net-worth individuals demand more in terms of privacy and security from their online experience something that shopping a luxury marketplace often does not provide. ....

United States , Edward Lando , Marc Andreessen , Abhi Ramesh , Jack Dorsey , Jeff Samberg , Ashton Kutcher , Bob Pittman , Ben Horowitz , Maynard Webb , Leroy Kim , Esther Dyson , Meta Chris Hughes , Carlos Slim Domit , Eric Eisner , Tim Cook , Jim Pallotta , Allen Co , Long Story , Long Story Short , Middle East , Chris Hughes , General Catalyst , New York Based , Misfit Market , New York Based Long Story Short ,

Fancy founder returns with $1000-per-month luxury shopping startup, Long Story Short

A new luxury goods e-commerce startup dubbed Long Story Short has a provocative concept: it's $1,000 per month to join for the privilege of shopping its curated collection. Shocking as that sounds, founder Joseph Einhorn believes he understands this sliver of the e-commerce market, and why many online luxury ventures to date have failed to work. The founder, known best for his 2010s e-commerce site The Fancy, an upscale shoppable Pinterest rival, says high-net-worth individuals demand more in terms of privacy and security from their online experience something that shopping a luxury marketplace often does not provide. ....

United States , Meta Chris Hughes , Jack Dorsey , Leroy Kim , Jeff Samberg , Ashton Kutcher , Esther Dyson , Edward Lando , Bob Pittman , Tim Cook , Maynard Webb , Abhi Ramesh , Ben Horowitz , Marc Andreessen , Carlos Slim Domit , Jim Pallotta , Eric Eisner , Allen Co , Long Story , Long Story Short , Middle East , Chris Hughes , General Catalyst , New York Based , Misfit Market , New York Based Long Story Short ,