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Samsung: Way Out By Leo Burnett

Samsung has adopted a down-to-earth vibe for its latest ad campaign, shunning the glitzy product-centric approach that defines electronics marketing in favor of an urban tone. ....

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Samsung Celebrates Self-expression In Product-laden Galaxy Campaign

The Drum’s Ad of the Day highlights work that stands head and shoulders above the rest. Today’s winner is Samsung’s ‘Way Out’ by Leo Burnett Israel. ....

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Samsung Film Advert By Leo Burnett Israel: Way Out

Film advertisement created by Leo Burnett Israel, Israel for Samsung, within the category: Electronics, Technology. ....

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These 'Freezing Apes' NFTs Will Help Pay For Elderly People's Electricity Bills in Israel

Little Black Book, Leo Burnett Israel teams up with non-profit organisation Shorashim Group to create NFTs with a conscience ....

Ha Afon , United States , Ziv Abuhasira , Lior Shmueli , Menny Zarhia , Oren Ben Naim , Achiya Darshan , Elad Ziv , Danielle Barzilay , Asaf Mamon , Yossi Amit , Yael Yaakov , Deva Hasson , Sharon Aluk , Bella Batikyan , Sagi Valenstain , Nitzan Amir , Shorashim Group , Agency Producer , Ape Yacht Club , Production Company , Freezing Ape , Will Help Pay For Elderly People , Electricity Bills , Burnett Israel , Bored Ape Yacht Club ,

Revolver Sydney/DDB Sydney, CHE Proximity Melbourne and Revolver Sydney/TBWA\Melbourne all score Grande Awards at AdFest 2020 – Campaign Brief

– Loong, Beijing : Tencent Foundation’s China Organ Donation ‘A Team of One’
– McCann Worldgroup, Tel Aviv: IKEA ‘ThisAbles’.
Adds Brett: “All the work we saw was really inspiring but I think the piece that really stood out to me was ‘The Restaurant of Mistaken Orders’ by TBWA\Hakuhodo. It had such a beautiful humanity to it, taking a topic normally kept behind closed doors and making it accessible with thoughtfulness, care and positivity.”
Regarding IKEA’s ‘ThisAbles’ by McCann Worldgroup, Tel Aviv, Hamidi adds: “I like how it took 3D printing technology, something that we’ve all come to think of as a bit of a gimmick, and used it in a meaningful way to make a difference.” ....

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