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Firms must be different, not just sell differentiation

Law firms like to talk about their points of difference, but if they aren’t actually being different, it undermines credibility and reputation, as well as breeds distrust, argues Fionn Bowd.  

Legal Lightbulbs: Is law firm market differentiation a unicorn?

Welcome to another episode of Legal Lightbulbs: the show that sees hosts Jerome Doraisamy and Bowd chief executive Fionn Bowd discuss and debate the questions to which lawyers have always wanted answe

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