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Nic King Makes History by Creating 1st Black-Owned Cereal Brand


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This Vegan Black-Owned Cereal Brand Is Serving Up Empowerment, Too


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Black-owned company Legacy Cereal is set to launch its inaugural product, Proud Puffs breakfast cereal, later this spring. A vegan, low-sugar breakfast cereal made with real cocoa, tapioca, and sweetened with monk fruit, Proud Puffs features chocolate-flavored empowerment fist-shaped puffs. 
Founded by Nic King in December 2020, Legacy Cereal is committed to developing plant-based, health-conscious breakfast and food products. “[The products] I’m building are meant to be culturally impactful in a positive sense,” King told VegNews. “I don’t want to contribute to high sugar content, diabetes, and similar things that plague the United States.” Additional vegan, health-conscious cereal flavors and bars are also in development. ....

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This Black-Owned Breakfast Food Company Is Making 'Cereal For The Culture'


Updated
Feb 14, 2021
This Black-Owned Breakfast Food Company Is Making ‘Cereal For The Culture
Get ready for Proud Puffs, a chocolate-flavored, vegan cereal formed in the shape of a Black fist.
On one particular night last summer, Nic King had trouble sleeping. There was a lot on his mind.
The 34-year-old had recently left his corporate job. The Black Lives Matter protests following the death of George Floyd had just begun to spread nationwide. 
It was out of this moment, one that he calls “divine inspiration,” that he came up with the idea for Proud Puffs, a chocolate-flavored, vegan cereal formed in the shape of a Black fist.  ....

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Darien-based cereal company starts to sees huge success as first black-owned cereal company of its kind


Proud Puffs hopes to change the narrative of the African-American community.
Author: Brian Didlake II
Updated: 11:06 PM EST February 4, 2021
DARIEN, Conn. Proud Puffs, a new vegan-friendly, chocolate, cereal company based in Darien is gaining national attention for being the first Black-owned company of its kind.  
The owner and founder, Nic King, spoke with FOX61 as the nation celebrates Black History Month highlighting those making a difference.  
In his interview, King says he got the idea for the cereal company during the Black Lives Matter protest this past summer.  
The idea leading him to shape the cereal with a fist in the air, a proud symbol well known in the Black community.   ....

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