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How Marketers Can Use AI Technology For Sustainable Solutions

Through transparent communications and more extensive reporting, businesses can more effectively measure their progress in sustainability.

Leeya hendricksMarketer role in nurturingForbes communications councilTechnology in marketingChief marketing officerCommunications councilDr leeya hendricks

Transforming Industries: How Marketing Enables B2B Platforms

B2B platforms focus more on relationship-building than B2C platforms and create value by facilitating interactions between consumers and producers.

Leeya hendricksForbes communications councilValue coEcosystem developmentChief marketing officerPlatform paradigmBeyond digitalNavigating unchartedPlatform modelBlueprint forPain pointsDriven insightsCo creation and marketing as enablerCommunications council

Leaders From HSBC, Samsung, Google & Adobe Share Tips For Smoother Marketing Efficiencies

The second in a two-part series, a new white paper from The Drum and Adobe explores how marketers can balance the need for always-on prioritization and alignment to business outcomes to create smoother marketing efficiencies that embrace the principles of speed and flexibility.

Ihab moawadBecky moffatLeeya hendricksJay bowdenSamsung electronics europeSamsung electronicsDigital marketingGency culture2b marketingRand strategy

Leaders From HSBC, Samsung, Google, Delta Capita & Adobe Share Tips For Smoother Marketing Efficiencies

The second in a two-part series, a new white paper from The Drum and Adobe explores how marketers can balance the need for always-on prioritization and alignment to business outcomes to create smoother marketing efficiencies that embrace the principles of speed and flexibility.

Ihab moawadBecky moffatLeeya hendricksJay bowdenSamsung electronics europeSamsung electronicsDigital marketingGency culture2b marketingRand strategy

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