Stay updated with breaking news from Lee odden. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
. Cognito understand that influencer marketing as a concept is still relatively new in the grand scale of communications, and even more so for Financial Services Brands, which arguably default to more ‘traditional’ communication channels. Increasingly apparent also is the widening ‘gap’ between knowing (and perhaps wanting) to take advantage of the opportunities presented by influencer marketing, and the ability to activate and measure success. A key blocker has been identify and engage with influencers that match your brand and campaign goals, as well as the minefield of everything from fee structures and negotiations to litigation around declaring paid partnerships dictated by the Advertising Standard Authority. All the while ensuring to deliver authenticity in your communications with customers and prospects. ....