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"福岛白桃"风波后，农夫山泉产品、股价双"打折"_中国网

“农夫山泉的广告会让消费者误以为气泡水的原料产自福岛，还会让消费者误以为这款产品含有白桃果肉成分。依据《广告法》第二十八条，对虚假广告的认定，农夫山泉该行为已经涉嫌违反第二款，宣传商品的产地与成分与实际情况不符，欺骗或误导消费者。”李旻称。
李旻指出，浙江省建德市市场监管局发布的通报，恰恰证明了农夫山泉的虚假宣传行为。
中国食品分析师朱丹蓬也认为，农夫山泉的此番操作有些“自相矛盾”，其最初想利用日本原料宣传来提升产品品质，一旦消费者有异议就立马“甩锅”，“作为一个头部品牌，其此次前后不一的宣传和澄清都显得有些不当。”
“农夫山泉的行为已涉嫌发布虚假广告，被处罚的几率很大。考虑到农夫山泉是行业龙头、上市公司，具有较高的社会影响力，主管部门可能会对其处以� ....

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"福岛白桃"风波后，农夫山泉产品、股价双"打折"_中国经济网——国家经济门户

"福岛白桃"风波后，农夫山泉产品、股价双"打折"_中国经济网——国家经济门户
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"福岛白桃"风波后，农夫山泉产品、股价双"打折"|气泡水

"福岛白桃"风波后，农夫山泉产品、股价双"打折"|气泡水
163.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from 163.com Daily Mail and Mail on Sunday newspapers.

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