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Noticeable. heat tickets sold out immediately. merchandise flew off the shelves. but even after winning in miami, lebron wasn t satisfied. i m going to do what makes my city and my state happy, and that s why i came back. i love you. i m back. reporter: his return celebrated as the second coming. go cavs baby! go cavs! reporter: and with it some help revitalizing that struggling rust belt city. juju chang abc news new york. you d be rooting for him, too, okay. here s the deal i just want to see lebron-onomics make the dictionary one day as a term. got a ways to go. look at that. aww, see? now you re cheering us on! that actually works, okay? you look yeah that actually works. oh, i don t know about that. what you don t like that? what the cleveland cavaliers. oh, that s right, they ve got you in the wrong i need to get you some glasses, t.j.! need to get you some contact lenses. sorry, didn t notice. ....
more than a game. lebron! reporter: which is why his decision to bolt for the sandy beaches and palm trees of south florida cut so deep with cleveland fans. but as much as cleveland fans might have wanted lebron to disappear, that wasn t going to happen. on the court, winning nba championships in miami in 2012 the 2012 nba title. reporter: and again in 2013. turning into one of the most marketable athletes on the planet raking in an estimated $60 million last year in part as a master salesman. beats. lebron james. reporter: kia. sprite. now it s gone. reporter: and of course his line of basketball shoes that made nike over $340 million last year. his impact even has a nickname lebron-onomics, for the money, glitz and celebrity accompanying the arrival of the king. it wasn t just titles in miami. the economic impact was ....