Tesla has for most of its history been firmly averse to advertising. In recent months, however, the electric-vehicle maker has hiked spending on a variety of paid media platforms and not just the one owned by its boss, Elon Musk.
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Long S. Le is a lecturer in management and director of the International Business Minor at the Leavey School of Business. His primary teaching area is a global business with interests in design thinking, global citizenship, social entrepreneurship, and spiritual leadership. His research interests include microfinance, Jesuit business education, global Asian migration