In a wide-ranging conversation with World Screen’s Anna Carugati in the Grand Auditorium at the Palais, Warner Bros. Discovery’s Gerhard Zeiler used his MIPCOM keynote to talk about the strengths of the “one-company” mindset and was joined on stage by Leah Hooper Rosa to share the European expansion plans for Max.
Advertising woes, the conflict in Israel and Gaza, inflation and escalating production costs may have everyone on edge, but the mood in Cannes was less “the sky is falling” and more, as Lucy Smith, the market’s director, said at a closing press conference, “from challenges come opportunities,” as demonstrated by the plethora of keynotes and news throughout the week.
The Warner Bros. Discovery (WBD) Max streamer will launch in 22 European countries in spring 2024 and France and Belgium later next year, the media outfit…