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New Statesman relaunch and global expansion plan

New Statesman relaunch and global expansion plan
pressgazette.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pressgazette.co.uk Daily Mail and Mail on Sunday newspapers.

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newstatesman.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newstatesman.com Daily Mail and Mail on Sunday newspapers.

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Octopus Energy US marketing chief Natasha Crowe: 'We need to be part of conversations on global stage'

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism. ....

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Content marketing strategy: Get your story right for B2B

The latest in a series of articles produced by Press Gazette in association with marketing solution Lead Monitor looks at how to make your content marketing strategy work for a B2B audience.
Being a commercial content writer is a tough gig. The balance between producing engaging articles, offer an actionable takeaway and are of value to whoever reads them, and being up-front and honest that it is a paid-for advertorial is difficult.
Even then you still have a client or brand understandably keen to ensure their key messages stand out, and the platform you have access to with its own editorial guidelines and ethics. ....

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New Statesman enjoys digital subscription growth of 75% alongside a rapid rise in paid-for subscriptions as it pivots for future expansion

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Thanks to significant investment and a focus on digital transformation, New Statesman sees highest paid circulation for 40 years, with subscriptions revenue also up 77% over three years. With the title set to launch a new website in the coming months.
LONDON, Feb. 10, 2021 /PRNewswire/ New Statesman has announced digital subscription growth of 75% in just one year, with subscription revenues also up 77% in three years following significant investment in its journalism and the launch of new brands and associated digital services.
Registered users on the New Statesman website rose by 83% to more than 200,000 from January 2020 to February 2021, and 86% of New Statesman s circulation is now paid for. The New Statesman website has reached the highest level of audience growth since the introduction of a paywall in early 2018 and it now attracts around 2 million unique users a month. By the end of January this year, the New Statesman s paid circulation had reached 34,4 ....

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