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What is 'loud budgeting' and why is Gen Z opting out of splitting the bill?

IN FOCUS: It started as a viral TikTok trend, playfully comparing saving money to ‘quiet luxury’, but it’s catching on with a generation who don’t want to be called ‘stingy’ for not shelling out – and with good reason, says Katie Rosseinsky ....

Noord Holland , Rajan Lakhani , Alice Crossley , Lea Karam , Louise Millar , Office For National Statistics , Office For Budgetary Responsibility , Resolution Foundation , New York Based , Bola Sol , Clare Seal , Budgetary Responsibility , National Statistics , Genz Focused , Lukas Battle , Social Media , Clare Seal ,

Gen Z takes on the cost of living crisis by embracing 'loud budgeting'

It started as a viral TikTok trend, playfully comparing saving money to ‘quiet luxury’, but it’s catching on with a generation who don’t want to be called ‘stingy’ for not shelling out – and with good reason, says Katie Rosseinsky ....

Noord Holland , Lea Karam , Rajan Lakhani , Alice Crossley , Louise Millar , Office For Budgetary Responsibility , Resolution Foundation , Office For National Statistics , Lifestyle Edit , New York Based , Bola Sol , Clare Seal , Budgetary Responsibility , National Statistics , Genz Focused ,

Media Week 30 Under 30 2022 winners: Lea Karam

Lea Karam (26), senior consultant, Behave, Total Media Group ....

Lea Karam , Total Media ,