LAZADA, South-East Asia’s ecommerce pioneer, hosted the fourth edition of the LazMall Brands Future Forum (BFF) on Aug 31 at Marina Bay Sands Expo & Convention Centre, Singapore.
LAZADA, South-East Asia’s ecommerce pioneer, hosted the fourth edition of the LazMall Brands Future Forum (BFF) on Aug 31 at Marina Bay Sands Expo & Convention Centre, Singapore.
Kuala Lumpur: Southeast Asia (SEA) e-commerce platform Lazada Group is confident that the region’s digital commerce industry will continue to be its main driver of growth.
About 57 per cent of shoppers in the region search for products directly on e-commerce marketplaces, establishing e-commerce platforms as new search engines.
More than 50 percent of shoppers in Southeast Asia searched for products directly on eCommerce marketplaces and away from the commonly-used search engines, establishing that eCommerce platforms as the new search engine, a report by a leading eCommerce platform showed.
Lazada, the leading eCommerce