The Telugu movie "Aarambham," which recently hit theatres, is ready for its OTT release. The sci-fi drama had promising previews that got people excited, but it received poor reviews and didn't do well at the box office.
Aarambham is now going to make its digital streaming debut within fifteen days of its theatrical release. The films digital streaming rights were secured for a decent amount by ETV Win, one of the emerging big Telugu-only OTT platforms.
Krishnamma movie is perhaps one of the few films to make an OTT debut within a week of its theatrical release. Krishnamma started streaming on Prime Video from midnight of May 17, without any prior intimation, much to the surprise of many.
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