Law firm hiring and expansion, noteworthy industry awards and recognitions, the latest news in law firm diversity, equity, and inclusion efforts. Legal News Reach podcast episode: What’s New In Law Firm Thought Leadership? with Alistair Bone, Vice President for Passle.
NLR Web Content Specialist Shelby Garrett is joined by Alistair Bone, Vice President with Passle to discuss the latest in law firm thought leadership trends. They break down four strategies for content marketing success, using current events for brand development, and more.
Wednesday, February 24, 2021
Last week we went through the basic tenants of inbound marketing and client journey mapping for law highlighting part 1 of Good2bSocial Academy. Good2bSocial developed an integrated program designed after 10 years of providing training to law firms to provide legal marketers with a baseline of knowledge of digital marketing concepts in a cohesive format that can be done at the student’s own pace while producing measurable results. The Academy is divided into eight modules, and we’ll be going over module two outlining the core principles and goals of content marketing and how to develop a strategy for finding your law firm s audience, engaging them, and moving your prospects closer to the conversion stage of the business development pipeline.