For Melvita, a pioneering organic cosmetics brand and a subsidiary of the L’Occitane group, turning forty rhymes with assessment, renewal, and upmarket move. New brand image, new logo, new packaging. Melvita’s teams have embarked on a rewarding rebranding project which will be gradually rolled out starting from the first quarter of 2024.
Nathaëlle Davoust, who has headed Melvita for just over two years, is leading the overhaul of the forty-year-old brand. “With this revamp, we aim to.
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