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We Ask Marketers: Can B Corp Still Drive Real Change In Marketing?

Following open letters demanding clarity on whether marketing B Corps can work with heavy polluters, is the sustainability accreditor washed? We asked marketing leaders from The Drum Network. ....

Laurent Olver , Alex Lewis , Sean Stanfield , Julie Reid , Sophie Gherabli , Charlotte Hamill , Pooja Dindigal , Klaus Schwab , Alistair Robertson , B Corp Certification , Media Agency Briefing , B Lab , B Corp , Croud Group , B Corp Certified , World Economic Forum , Doesb Corp , Born Social , Stanislas Albin , Agency Leadership ,

The Drum | We Ask Marketers: What Will The Post-TikTok, Post-AI Search Landscape Look Like?

Audiences are increasingly satisfying search queries in social apps (especially TikTok) or with generative AI (like ChatGPT). What does this mean for search? We asked nine leaders from The Drum Network. ....

Elea Hendy , Alistair Robertson , Kevin Quinn , Laurent Olver , Ben Woollams , Federico Duva , Conor Kingscott , Carmen Dom , Media Agency Briefing , Tmx Group , Search Generative Experience , Google Maps , Google Search ,

The Drum | Can We Finally Put 'the New Normal' To Bed? Agency Leaders' 2023 HR Philosophies

Are we still in a ‘new normal’? Or back to the old normal? At a recent roundtable with agency leaders from The Drum Network, we asked how their approaches to talent have continued to shift. ....

United Kingdom , Lauren Coe , Emma Loizidis , Laurent Olver , Rhonda Hiatt , Matt Kwiecinski , Fox Agency , Journey Further , Agency Culture ,