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Hires, Wins & Business 253 Add to collection Wimer was most recently creative lead on Frida Mom’s groundbreaking Stream of Lactation” spot The New York office of FCB has brought on award-winning creative, Laura Wimer, as Executive Creative Director. She joins the agency off a 5-year run at Mekanism San Francisco, most recently as ECD. Laura will serve as creative lead on Lincoln Financial Group and GSK’s smoker health business initially and will also play an active role in helping to drive new business for the agency, which has been on quite a tear the past 12 months seeing a 46% jump in revenue due to organic growth and new wins from Spotify, Mike’s Hard Lemonade (Global), Clinique, Florida Blue and Axe. ....
Alaska Airlines Revives ’80s Hit Safety Dance to Show How It’s Protecting Passengers If your friends don t mask, why don t they mask, well they won t fly this airline! Alaska Airlines December 13, 2020 Airline safety briefings were already quite long-winded affairs before the Covid-19 era, and new health guidelines have only made them more densely packed with information. But now, in a move unlike anything that’s come out of the travel industry since its collapse in March, Alaska Airlines has found a way to add a dollop of nostalgia that makes its expanded safety protocols easier to digest. ....