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A new online art gallery launches today showcasing some of the country’s most sought-after contemporary fine art. The Allura Art website is presented by award-winning arts organisation Allura and features original pieces from both emerging and established fine artists, exposing them to a world-wide audience. Allura’s founder
Laura Swale explains why, in an evolving global marketplace, artists must embrace change if they are to meet the expectations of local and international art-lovers seeking high quality, affordable art.
Until recently, Allura was more or less unknown. But today, while technically still a start-up, it has become a multi-award-winning arts organisation. In its mission to showcase creative talent in fresh and engaging ways, Allura has won a series of awards for its innovative approach to bringing the Arts to a wider audience. These include a Medal for Creativity from the World Intellectual Property Organisation, first and second prizes for creativity in the Ma