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8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs

Microsoft Advertising's July 2023 updates include predictive targeting, refined RSA functionality, and new generative-AI features. ....

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D2C Marketing: Know Your Attribution Model [Explained]

D2C Marketing: Know Your Attribution Model [Explained]
nextbigwhat.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nextbigwhat.com Daily Mail and Mail on Sunday newspapers.

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How NYT's Wirecutter navigated the COVID-19 e-commerce boom

How NYT's Wirecutter navigated the COVID-19 e-commerce boom
wan-ifra.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wan-ifra.org Daily Mail and Mail on Sunday newspapers.

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What Is Last Click Attribution and How to Use It

What Is Last Click Attribution and How to Use It
For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads
want to convert.
Last click attribution can help you with this it assists in identifying which marketing touchpoint prompted a conversion in the final part of the buyer s journey.
Last Click Attribution Model
In this blog post, we’ll cover all things last click attribution including how it’s defined, what makes it unique, how your marketing team can use it, and more. ....

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