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Amazon is reportedly cutting most of its in-house clothing brands

As a potential FTC antitrust lawsuit looms in the background, Amazon plans to reduce its in-house brands. According to The Wall Street Journal, the retailer will eliminate 27 of its 30 clothing brands and all of its private-label furniture lines. It isn’t clear how many other areas the cuts could affect, but the Amazon Basics brand appears to remain largely, if not wholly, intact. The retailer told the WSJ that it looks to eliminate products that “aren’t resonating with customers.” ....

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Amazon Makes Strategic Cuts to Private-Label Brands to Address Antitrust Concerns and Profitability

Amazon.Com, Inc AMZN significantly reduces its private-label operation to address antitrust scrutiny and enhance profitability. Over the past year, theā€¦ ....

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Amazon dropping several of its in-house brands: WSJ

Amazon.com Inc. is reportedly getting rid of most of its clothing brands as a way of shoring up its profit and avoiding antitrust scrutiny, according to a. ....

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Not So Essential: Amazon Drops Most of Its In-House Brands

As Amazon cuts costs and dodges regulatory scrutiny, Amazon Collection, Amazon Essentials, and Amazon Aware will be the company's only in-house brands going forward. ....

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