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4Rivers CEO retires, COO promoted to new position – BizWest

John Shearer, formerly chief operating officer, succeeds Olson as CEO.
“Keith has been a mentor and a friend for over 40 years,” said Mark Romer, chairman of the 4Rivers board. “Under his leadership, defined by his endless enthusiasm and genuine love for both the company and the employees, 4Rivers has become a preeminent John Deere dealership.”
Olson continues as a partner and member of the company board.
John Shearer, CEO of 4Rivers Equipment. Courtesy 4Rivers.
Olson joined the Romer-Young group as the Colorado Springs dealership manager known then as Central Colorado Equipment. In 1988 three Romer construction dealerships, Southern Colorado Equipment, Central Colorado Equipment, and Larimer Equipment, combined into Colorado Machinery. Olson was a part of a three-person team that led the companies. ....

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Keith Olson, 4Rivers Equipment CEO, Retires After 41 Years : CEG

Mon January 18, 2021 - West Edition
4Rivers Equipment
Keith Olson (L), 4Rivers Equipment CEO, accepting 2012 Onyx Circle Award from Dominic Rucculo, John Deere SVP Worldwide Sales & Marketing Construction & Forestry Division
After 41 years of service, Keith Olson has announced his retirement as of Jan. 1, 2021, from his position as chief executive officer of
4Rivers Equipment. John Shearer, current chief operating officer, will succeed Olson as CEO. The two have worked very closely for the past seven years, preparing for this transition.
Keith has been a mentor and a friend for over 40 years, said Mark Romer, chairman of 4Rivers board. Under his leadership, defined by his endless enthusiasm and genuine love for both the company and the employees, 4Rivers has become a preeminent John Deere dealership. ....

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