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A recent McKinsey survey finds CEOs and CMOs aren t always on the same page about marketing s role. Are they speaking in synonyms and not defining "marketing" the same?

United statesSoyoung kangEugenia blackstoneJonathan adashekRegis mckennaLewis carrollDara tresederMicky onurvalJanet leeLara hood balazsWilliam whiteKofi amoo gottfriedAmerican marketing associationSamsung electronics americaChief marketingCommunications officer